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Social Research Methods: Qualitative and Quantitative Approaches, by H. Russell Bernard
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H. Russell Bernard's text provides a comprehensive guide to doing research in the social and behavioral sciences, from the foundations and research design, to collecting and analyzing data. Rich in examples, Social Research Methods: Qualitative and Quantitative Approaches has been revised and updated to provide today's students with a conceptual understanding of each technique, as well as showing them how to use it.
- Sales Rank: #128101 in Books
- Brand: Brand: Sage s Inc, Hardcover(2012)
- Published on: 2012-03-02
- Original language: English
- Number of items: 1
- Dimensions: 10.10" h x 1.40" w x 7.20" l, 3.15 pounds
- Binding: Hardcover
- 824 pages
- Used Book in Good Condition
Review
“The main strength of this text is coverage of both quantitative and qualitative methodology from a broad range of fields. The examples are often my students’ favorite thing to discuss in class.” (Erica B. Gibson 2011-10-28)
“Bernard does an excellent job of not only showing how to practice research, but also provides a detailed discussion of broader historical and philosophical contexts that are important for understanding research.” (Julian Kilker 2011-10-28)
“The book includes a thorough presentation of quantitative and qualitative methods, including formulas and statistics for quantitative methods. Bernard is one of very few methods authors who includes and explains statistical methods, not just the methods used. Moreover, the book is very comprehensive and uses lots of examples to explain the material in depth.” (Monika Ardelt 2011-10-28)
“The depth of detailed descriptions (foundations of social research; interviewing, participant observation, field notes, and data analysis) go beyond other texts that I’m aware of, and the organization is superb. The text contains strong descriptions of positivist versus humanistic traditions and splits in social research. It also includes great detail on how to successfully operationalize research variables. The discussion on theory as a “mechanism” and how to choose problems is easily understood and effective. Moreover, the author’s emphasis on making personal interest a high priority in choosing a research topic is critical and primary.” (Benedict J. Colombi 2011-10-28)
'There is considerable detail on the history and philosophical foundations of social and behavioural research, ranging from the ‘what’ to the ‘how-to’ of social research.
To make sure the message of each chapter is clearly communicated [Bernard] employs a wealth of examples and reading lists. He also provides the reader with a description of key concepts employed in each chapter.'
(Maryam Nazari & G.E. Gorman Online Information Review) About the Author
H. Russell Bernard is Professor of Anthropology, Emeritus at the University of Florida. He served as editor of the American Anthropologist and Human Organization. He is co-founder (with Pertti Pelto and Stephen Borgatti) of the Cultural Anthropology Methods journal (1989), which became Field Methods in 1999. The five editions of his methods text Research Methods in Anthropology (AltaMira 2006) and his general research methods text Social Research Methods (Sage 2012), have been used by tens of thousands of students. Bernard co-founded (with Pelto) and co-directed (with Pelto and Borgatti) the National Science Foundation's Institute on Research Methods in Cultural Anthropology and has done fieldwork in Greece, Mexico, and the U.S.A. His publications include (with Jesús Salinas Pedraza) Native Ethnography: A Otomí Indian Describes His Culture (Sage, 1989). Bernard is known as well for his work, with Peter Killworth, Eugene Johnsen, Christopher McCarty, and Gene A. Shelley, on network analysis, including work on the network scale-up method for estimating hard-to-count populations. In 2010, Bernard was elected to the National Academy of Sciences.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Breath traded for depth?
By Herbert L Calhoun
This is an Anthropologist's take on research methods for the social sciences, both qualitative and quantitative. It is laid out superbly in bite size chunks, covering all the important topics in six easy chapters from background and research design, to data collection and analysis. Altogether these 650 pages about cover the waterfront. I was quite surprised to find my own favorite qualitative tool, the "Semantic Differential" among its many techniques. Thus in terms of breath, there is a lot to recommend here.
However on the weak side, this is still a "survey course of quantitative and qualitative methods," not an in depth look at them. It thus obviously is a text intended to be supplemented by lectures and other resources to round out a more robust introduction to research methods, throughout a semester or longer, college level course.
It thus strives for breath at the expense of depth, which is okay providing that supplemental materials are designed precisely to cover this shortfall in depth.
In this area, I think the author could have done a much better job. Instead of just a "Further reading list" at the end of each chapter, a carefully selected bibliography keyed to the substance of each chapter would have been much better, especially to a broader range of examples, or even to books containing such examples.
Additionally, in this era of the Internet, at least the chapters on quantitative techniques should have been keyed to statistical packages that students could "practice on" to refine use of the tools that they will need in the field. While this may sound like a "nitpick" the larger point is that with minimal additional effort this, "a good book," could have become a" great resource," and obviously that is what the author was striving for.
Despite this, it is a "one shop research compendium" that students can find a great deal of comfort in, even if it is not one they can rely on entirely. Four stars.
4 of 5 people found the following review helpful.
Good Methods Text for the Graduate Level
By Sarah G.
This book is packed with information and practical advice, easy to read, and a great way to introduce a variety of methods to young scholars in an unintimidating way. The coverage of a wide range of methods would make this book a good addition to a survey course on methods in a graduate class in the social sciences.
Unlike the previous reviewer, I found this book to be very useful. Note that the writing style is unusual for a text book, and that seems to have turned the first reviewer off. The book is written from a feminist style, by which I mean that the author does not set us up to think that his opinion automatically superior or the only one out there. Shocking.
On many of the methodological issues addressed in the book, there is no "right" or "resolved" answer, and this author is honest about that. (If you want more assurance -- probably better for an undergraduate course -- see Babbie's books.) This book is written by a person. The person happens to have a great deal of research experience and has done readings upon readings besides... but he is still a person, not a text-book writing machine. That fact comes through in the text, and I find it more honest than usual and quite refreshing.
1 of 1 people found the following review helpful.
Wordy and poorly organized, but what's the alternative?
By Trevor Burnham
This book was the main textbook for a graduate-level course on research methods that I took, which was aimed at an interdisciplinary audience of students with diverse backgrounds. This book is enjoyable when it gives examples of previously conducted studies, but otherwise both dry and unclear. Frustratingly, terms are rarely defined when they are introduced, which might make this book more practical as a reference than as an introduction to students unfamiliar with the subject.
The chapters on statistics are particularly unenlightening; I would strongly recommend a separate book on the subject targeted to the reader's particular needs and interests (for instance, an econometrics text for those using economic methodologies).
Unfortunately, there is no perfect text on the subject of research methods for the social sciences, so you might have to stick to this one. If that's the case, my advice is to supplement it heavily with other resources. Enjoy the case studies, but don't expect to understand the terminology or to get a concrete, step-by-step tutorial on implementing the methods listed in this lengthy primer.
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