Sabtu, 14 Maret 2015

? Ebook Download Changing Contours of Work: Jobs and Opportunities in the New Economy (Sociology for a New Century Series), by Stephen A. Sweet, Peter F. M

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Changing Contours of Work: Jobs and Opportunities in the New Economy (Sociology for a New Century Series), by Stephen A. Sweet, Peter F. M

Changing Contours of Work: Jobs and Opportunities in the New Economy (Sociology for a New Century Series), by Stephen A. Sweet, Peter F. M



Changing Contours of Work: Jobs and Opportunities in the New Economy (Sociology for a New Century Series), by Stephen A. Sweet, Peter F. M

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Changing Contours of Work: Jobs and Opportunities in the New Economy (Sociology for a New Century Series), by Stephen A. Sweet, Peter F. M

In the highly-anticipated second edition of Changing Contours of Work: Jobs and Opportunities in the New Economy, authors Sweet and Meiskins once again provide a rich analysis of the American workplace in the larger context of an integrated global economy. Through engaging vignettes and rich data, this text frames the development of jobs and employment opportunities in an international comparative perspective, revealing the historical transformations of work and identifying the profound effects that these changes have had on lives, jobs, and life chances. This text brings into focus the many complexities of class, race, and gender inequalities in the modern-day workplace, as well as details the consequences of job insecurity and work schedules mismatched to family needs. Throughout, strategic recommendations are offered that could help make the new economy work for us all.

  • Sales Rank: #607128 in Books
  • Brand: Brand: SAGE Publications, Inc
  • Published on: 2012-04-12
  • Original language: English
  • Number of items: 1
  • Dimensions: .60" h x 6.00" w x 8.90" l, .85 pounds
  • Binding: Paperback
  • 304 pages
Features
  • Used Book in Good Condition

Review
Placing notions of job fragility and risk at its core, the book speaks to this particular moment in history. With a captivating dose of realism and critical inquiry, the authors have done an excellent job of introducing some of the most troubling labour market issues of our time. It is an excellent source for upper level undergraduate students and those trying to make sense of recent transformations in the world of work and beyond. (Maria-Carmen Pantea)

About the Author

Stephen Sweet is Associate Professor and Chair of Sociology at Ithaca College and formerly the associate director of the Cornell Careers Institute, a Sloan Center for the Study of Working Families. He has written a number of articles on the challenges confronting working families, focusing on the issues of concern to dual career couples across the life course. His studies have appeared in a variety of publications, including the New Directions in Life Course Research, Journal of Vocational Behavior, Journal of Marriage and the Family, Innovative Higher Education, The International Journal of Mass Emergencies and Disasters, Journal of College Student Development, and Community, Work, and Family. Stephen’s other book with SAGE is The Work-Family Interface. He has also published The Handbook of Work and Family with co-authors Marcie Pitt-Catsouphes and Ellen Ernst Kossek;  Managing Careers in the New Risk Economy, with co-investigator Phyllis Moen; College and Society: An Introduction to the Sociological Imagination, and Data Analysis with SPSS: A First Course in Applied Statistics. Stephen has been the recipient of a Sloan Officers Grant to study the effects of corporate downsizing on dual earner couples.



Peter Meiksins is a Professor of Sociology at Cleveland State University. He is the author of many articles on the sociology of work, including studies of the work experiences of engineers and part-time work in professional technical occupations and essays on labor process theory, professional work in comparative perspective, and contemporary labor relations. His work has appeared in a variety of journals, including Work and Occupations, Theory and Society, Economic and Industrial Democracy, Work, Employment and Society, and Sociological Quarterly. He is the author of Putting Work in Its Place: A Quiet Revolution (with Peter Whalley) and of Engineering Labour: Technical Workers in Comparative Perspective (with Chris Smith). Peter’s other books are Rethinking the Labor Process (with Mark Wardell and Tom Steiger) and Rising From the Ashes: Labor in the Age of Global Capitalism (with Ellen Wood and Michael Yates). He and co-investigator Peter Whalley received a major grant from the Sloan Foundation to study “Flexible Work for Technical Professionals.” Peter’s current research concerns the sociology of design work (a study of the work of graphic designers, industrial designers and interior designers). This research has been supported by a Fund for the Advancement of the Discipline grant from the American Sociological Foundation.

Most helpful customer reviews

0 of 0 people found the following review helpful.
This Kindle book is easy to use
By April
This Kindle book is easy to use, and is indistinguishable from the print version. Actually, I think I prefer the online version due to the fact that I can search it without using the index and it finds any mention of the word I am searching.

0 of 0 people found the following review helpful.
This pdf version is great
By Rashida Furniturewalla
I needed this for my class and it is great as I can put it on my tablet and access it without having to carry the physical book around.

0 of 0 people found the following review helpful.
OK
By Dorothy J. Wash
Needed the book for school. There were some interesting things within the book that I didn't realize. Make for good discussion.

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Rabu, 11 Maret 2015

~~ Download Leading Edge Marketing Research: 21st-Century Tools and PracticesFrom Brand: SAGE Publications, Inc

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Leading Edge Marketing Research: 21st-Century Tools and PracticesFrom Brand: SAGE Publications, Inc

This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty problems and minimizing risks. The authors offer rich new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.

  • Sales Rank: #525208 in Books
  • Brand: Brand: SAGE Publications, Inc
  • Published on: 2011-11-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .90" w x 7.30" l, 1.60 pounds
  • Binding: Paperback
  • 504 pages
Features
  • Used Book in Good Condition

About the Author

Robert J. Kaden is the author of Guerrilla Marketing Research, co-author of MORE Guerrilla Marketing Research and President of The Kaden Company, a marketing research company. He has been in market research his entire career, spending a number of years in the research departments at various Chicago advertising agencies and, in the early 1970s, becoming President of Goldring & Company. Goldring became one of Chicago’s premier research suppliers, employing a staff of more than 40 market research professionals. He and his partners sold Goldring to MAI, plc, a U.K. financial and market research conglomerate, in 1989. In 1992, he started The Kaden Company and continues today to serve his marketing research clients.

Bob has worked extensively in the retail, banking, credit card, food, consumer package goods, health care, educational, toy, technology and direct marketing industries. He has been involved in more than 3,500 focus-group and survey studies and has pioneered many unique quantitative and qualitative market research approaches.

Over the years, he has written numerous articles on marketing research and new product development approaches for a variety of business websites and professional journals. He speaks frequently to business and university audiences on a wide range of research topics, with particular attention to the "Guerrilla" approach to marketing research. He has lectured widely and conducted numerous virtual seminars. His speaking engagements have taken him to many U.S. cities, as well as London, Paris and Moscow, where he addressed audiences on the use of attitude research in the direct marketing industry as well as on the application of creative problem-solving principles to marketing research problems. Additionally, he has taught as adjunct professor in the Medill Graduate Program at Northwestern University.



Gerald Linda, the co-author of MORE Guerrilla Marketing Research, re-established the marketing consulting firm, Gerald Linda & Associates, in 1994. The firm provides marketing strategy, planning and research services to a mix of large, sophisticated marketers as well as smaller, entrepreneurial companies. A second service is aiding advertising and public relations agencies with their new business and account planning efforts. And a third service area is assuming senior marketing leadership/ executional roles on an interim basis.

Mr. Linda received a BS in Business Administration and a MBA at Northeastern University, Boston. He received the Candidate in Philosophy degree from the University of Michigan for completing his doctoral course work. He is a frequent writer, whose thinking has appeared dozens of times in refereed (Journal of Marketing Research, Journal of Advertising Research, Views, the Journal of the Qualitative Research Consultants Association), trade and professional publications. And he has made over 100 presentations and speeches at professional and trade association meetings and conferences. He is on the marketing faculty of the American Management Association and has served on the faculty of the American Marketing Association’s School for Marketing Research. He also serves on the editorial review board for the Journal of Current Issues in Research and Advertising.



Melvin Prince holds a Ph.D. degree from Columbia University. He is a professor of marketing at Southern Connecticut State University. He teaches graduate courses in marketing research, consumer behavior and advertising. Past academic appointments include teaching and research positions at Brandeis University, Fordham University, Pace, Iona College and Quinnipiac University.

Dr. Prince is also President of Prince Associates and provides analytic counsel to research companies and their clients. He spearheaded the research and development of the instant coupon machine, a breakthrough in-store promotional device. His previous industry experience includes marketing research directorships at advertising agencies, manufacturing companies and the media. He worked in this capacity for BBDO and Marsteller agencies, National Brand Scanning, J. B. Williams, M &M’s Candies, and Scholastic Magazines. He is a member of the American Marketing Association, American Statistical Association, Association for Consumer Research, and the Society for Consumer Psychology, a division of the American Psychological Association.

He has delivered addresses before the Advertising Research Foundation, the Association of National Advertisers and the Market Research Council. He has written three books, including Consumer Research for Management Decisions. His articles have previously appeared in such journals as Journal of Business Venturing, Journal of Economic Psychology, Business Horizons, Business Strategy Review, Journal of Advertising and Journal of Advertising Research. A major theme of his articles include cutting edge issues in research methodology, such as the reliability of positioning studies, innovative approaches to focus groups, and potentials of mixed methods studies. He is a member of the editorial board of the Journal of Business Research.

Most helpful customer reviews

5 of 6 people found the following review helpful.
Just a Survey of Marketing Research - Skims the surface. Nothing actionable
By Cosmo Manic
Several modern quantitative and qualitative marketing research methods are presented, but none deep enough for you to decide if a method will be useful or not.

I bought this book for the chapter on Market Segmentation, which was a summary rehash of Kevin Clancy's book "Your Gut Is Still Not Smarter Than You Head". I was hoping for details on the software tools used and more specific guidelines as to which statistical methods they used and which databases they used with examples - but no new information was presented, although good ideas are presented, you will need to hire the authors to implement them.

I found the book "Ten Key Customer Insights: Unlocking the Mind of the Market" much more useful as a presentation of modern quantitative and qualitative marketing research, and at least tried demonstrate and point you in the direction to look if you wanted to pursue the ideas presented in the book.

0 of 1 people found the following review helpful.
Leading Edge: Marketing Resarch
By Mark E. Malarky
If you pick up Leading Edge to read an article or two of particular interest, you will likely wind up, as did I, reading many more than you bargained for. Leading Edge represents a major contribution to the field for its compilation of excellent essays, as well its inclusion of innovative paths in both qualitative and quantitative research. Indeed one article (Prince, et al.) identifies the dire need for mixed methods combining the two. -- Lawrence E. Fisher, Ph.D., Integrated Marketing Communication, Roosevelt University.

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Kamis, 05 Maret 2015

~ Ebook Television Criticism, by Victoria J. O'Donnell

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Television Criticism presents a four-part original treatment of television criticism with a foundational approach to the nature of criticism. Readers gain an understanding of the business of television, production background in creating television style, and are presented with in-depth chapters on storytelling, narrative theories and television genres.

  • Sales Rank: #770074 in Books
  • Brand: Brand: SAGE Publications, Inc
  • Published on: 2012-02-09
  • Original language: English
  • Number of items: 1
  • Dimensions: .60" h x 7.30" w x 9.10" l, .95 pounds
  • Binding: Paperback
  • 256 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

0 of 0 people found the following review helpful.
very useful.
By Ivan Forgacs
Some months ago with my friend I decided to make a website on televison programs in Hungary. There are no other sites like this in our country.Victoria J. O'Donnell's book was very useful for us. It explored the background of television business in the West. As well it made an insight to the public forms and methodology of television criticism. We are film critics with long year practice, but television criticism has other aspects, other context. It would be nice to translate this book to Hungarian for out specialists and media students. But I thing it would be popular among the viewers who simply want to know more about television.

0 of 0 people found the following review helpful.
Four Stars
By Venessa
The book is easy to read

0 of 0 people found the following review helpful.
Five Stars
By Tina R.
its all good :)

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Consulting Start-Up and Management: A Guide for Evaluators and Applied Researchers, by Gail Vallance Barrington

Looking to start up your own research and evaluation consultancy? For almost 20 years, Gail V. Barrington has run popular workshops to help professional researchers determine if they have what it takes to succeed as consultants. This book makes that helpful guidance, and more, available to a wider audience. Barrington shows readers how to: get started, set fees, find work, manage time and money; set up an ownership structure and business systems; manage contracts; and work with sub-contractors and staff. With Barrington at their side to provide advice and encouragement, independent practitioners have the roadmap to success!

This book is a must-read for all consultants who are considering going out on their own or those who want to fine-tune their current business practice. It is also a key resource for students enrolled in program evaluation, applied research, and management courses and in professional certification programs.

  • Sales Rank: #458553 in Books
  • Brand: Brand: SAGE Publications, Inc
  • Published on: 2011-10-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .50" w x 6.00" l, .79 pounds
  • Binding: Paperback
  • 320 pages
Features
  • Used Book in Good Condition

Review
“I am often asked by younger colleagues for advice about working as a full-time consultant. This book is an excellent resource to recommend.” (Rosalie Torres)

“This book is practical and addresses the gap between what is learned in classrooms and what is learned in practice. Its user-friendly format is pitched for consultants and other practitioners, and it will also be very useful for students." (Jim McDavid)

“I recommend this book because it’s a hands-on, application-based book that would make an excellent supplement to a course or as a reference book. I would readily use it in my daily business transactions.”

(Michele Baron)

“I would highly recommend it to anyone starting a consulting career. The author has truly singled out the most important lessons to be passed on, both of the practical type and of those related to consultancy in a meaningful and balanced life.” (George Grob)

“This book addresses a big and important gap in the evaluation literature. This book provides a clear and concise account of what evaluators and applied researchers need to know in order to succeed in independent consulting practice.” (Stewart Donaldson)

“Every new consultant (and those considering independent consultancy) will benefit greatly from this book in many ways.” (Vinita Channahsorah)

“This book is relevant for both new consultants and those with some experience for the wealth of examples and information included. It covers the breadth of the experience of having your own business while being a researcher, and a full person with a social life too.”―Rita S. Fierro, independent research consultant (Rita S. Fierro)

"True to the collaborative spirit of evaluation, Gail has generously shared her vast experience consulting in the field. She provides honest insights, useful ideas and practical advice that others might hold close to their chest as competitive information. This book will be a valuable resource for those just embarking on a consulting career and consulting veterans alike. Although we have been in business for over 11 years, the ideas and examples in the book have inspired us to improve our own processes."

 

(Melissa McGuire)

Consulting Start-up and Management, while basic in the information it imparts, is a treasure, covering the many aspects of consulting that should be explored by anyone who is contemplating the leap. (American Journal of Evaluation)

About the Author
Dr. Gail Vallance Barrington is a well-known senior evaluation advisor, trainer, and writer. She has more than 25 years of practical experience running her own consulting practice, Barrington Research Group, Inc., and has conducted over 130 program evaluation and applied research studies at the federal, provincial and grassroots levels in health, education, and research. She currently provides advice on program evaluation to a number of Canadian organizations. Her recent book, Consulting Start up & Management: A Guide for Evaluators & Applied Researchers, (SAGE, 2012) is based on her consulting . She currently blogs on consulting topics and provides workshops and webinars on consulting skills and evaluation methods. She is a Credentialed Evaluator and a Certified Management Consultant. In 2008, she won the Canadian Evaluation Society award for her Contribution to Evaluation in Canada. She was recently named to the Dynamic Dozen, the top-rated presenters and trainers at the American Evaluation Association.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Good enough to pass on to a friend
By Amazon Customer
I bought this book a few months ago, when considering taking the plunge from internal evaluator to independent. It was a quick and easy read, but useful to in that it presented some of the practical considerations. I appreciate that the author tackles consulting as a business and not as a lifestyle activity.

I passed my copy on to a friend who is starting out in PR consulting. Though the professions are very different, I thought the book was good enough (and many of the tips practical and transferable enough) to pass on.

2 of 2 people found the following review helpful.
Good reference for those thinking about starting a consulting practice.
By Brandon Conover
A fairly comprehensive guide for those thinking about starting a consulting company in that it covers the differences among ownership structures and what skills you'll need to be even moderately successful. Somewhat basic if you're already neck-deep and beyond the first few "startup" months. Still, it has some good advice for managing a business in the early stages. I'll certainly keep it on my business shelf as a reference and periodic refresher.

1 of 1 people found the following review helpful.
Excellent resource - well worth it, and a must for those considering a career in evaluation / research consulting
By Sheila B. Robinson
This is an easy-to-read, but not oversimplified guide. It is packed with just the right level of information for someone considering a career in consulting. You don't need a degree in business or law to understand the material, but the book is certainly written for an experienced researcher / evaluator truly ready to set up shop as a consultant. Barrington does an excellent job of covering topics I would not have known to consider. She offers a number of ideas for each aspect of business and consulting work (e.g. setting fees - she offers several models for consideration), never insisting there there is only one "right way" to do it. Also included are excellent resources for further reading.

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Selasa, 03 Maret 2015

* Ebook Download Diversity and Society: Race, Ethnicity, and GenderFrom Brand: Pine Forge Press

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Diversity and Society: Race, Ethnicity, and GenderFrom Brand: Pine Forge Press

Derived in part from Joseph F. Healey's bestselling Race, Ethnicity, Gender, and Class, this accessible 10-chapter text teaches concepts and theories through current, engaging topics, such as the Obama election and presidency and the economic recession. An analysis of minority-dominant relations is presented clearly, reinforced through case studies and enhanced through gender and comparative perspectives. Particular emphasis is given to the history of race and ethnicity in the United States-more coverage than any other brief text. The accompanying reader includes expanded versions of the Narrative Portraits and Current Debates sections from Race, Ethnicity, Gender, and Class, as well as updated readings.

  • Sales Rank: #441817 in Books
  • Brand: Brand: Pine Forge Press
  • Published on: 2009-12-16
  • Original language: English
  • Number of items: 1
  • Dimensions: .98" h x 7.26" w x 9.08" l, 1.10 pounds
  • Binding: Paperback
  • 488 pages
Features
  • Used Book in Good Condition

About the Author
Joseph F. Healey is Professor of Sociology at Christopher Newport University in Virginia. He received his PhD in sociology and anthropology from the University of Virginia. An experienced, innovative teacher of numerous race and ethnicity courses, he has written articles on minority groups, the sociology of sport, social movements, and violence, and he is also the author of Statistics: A Tool for Social Research (8th ed., 2008).

Most helpful customer reviews

0 of 0 people found the following review helpful.
Four Stars
By Ileana Pantoja
Book was in great condition just like it said on the description.

4 of 4 people found the following review helpful.
Excellent book
By Smultronstället
I ordered this book for a college course, but I feel it would be useful and thought-provoking even outside of an academic setting. This is one textbook that is well worth reading from cover to cover. Healey writes in such a way that is both easy to read and comprehend, yet full of a wealth of information. This book has sparked my interest in Sociology, and even though I'm a Psychology major, I will definitely be taking more Sociology courses! I am glad I chose to purchase instead of rent this book, because it may prove to be a useful reference in future college classes.

6 of 7 people found the following review helpful.
Diversity and Society: Race , Ethnicity and Gender
By CuriousReader
Great book. Healy obviously researched his material and was not afraid to write some unflattering truths. Worth the money. You will reference this material many times as you continue your college career. Kudos to Mr. Healy!

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Minggu, 01 Maret 2015

** Download Scale Development: Theory and Applications (Applied Social Research Methods), by Robert F. DeVellis

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Scale Development: Theory and Applications (Applied Social Research Methods), by Robert F. DeVellis

This book presents complex concepts in a way that helps students to understand the logic underlying the creation, use, and evaluation of measurement instruments and to develop a more intuitive feel for how scales work. Robert DeVellis demystifies measurement by relating it to familiar experiences and by emphasizing a conceptual rather than a strictly mathematical understanding. Students' attention is drawn to important concepts that are foundational for subsequent topics, with opportunities provided to test understanding through chapter summaries and exercises.

  • Sales Rank: #221538 in Books
  • Brand: Brand: SAGE Publications, Inc
  • Published on: 2011-06-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.75" h x 5.50" w x .50" l, .57 pounds
  • Binding: Paperback
  • 216 pages
Features
  • Used Book in Good Condition

Review
“Scale Development is readable, concise, and affordable. Students like the book. It presents formulas but doesn’t emphasize them but rather emphasizes utility, and the book is well-suited for an audience with applied interests.” (Kathy E. Green)

"The key strength of this text is its ability to present the basic and necessary background on scale construction and measurement for the subsequent material, either in the context of the same first-year graduate course or in future courses during a masters and PhD program.” (René Bautista)

“The author has a very nice writing style that makes reasonably complicated technical concepts clear to students who are accessing them for the first time.” (Catherine Horn)

“This book does an excellent job in explaining complicated topics in test construction at a level that students can understand. The use of specific examples that demonstrate key points is very effective.” (Jonathan Feldman)

From the Inside Flap
Praise for the First Edition:

"Very readable, well organized, and straightforward. I would recommend this book for practitioners, graduate students, and faculty members who are seeking a practical, rather than a psychometric, treatment of scale development. This book offers a clear overview for those interested in the development and validation of measurement scales."

About the Author

Prior to retiring in 2012, Robert F. DeVellis was Professor in the Department of Health Behavior,  (Gillings School of Global Public Health) at the University of North Carolina at Chapel Hill. Dr. DeVellis has more than 35 years of experience in the measurement of psychological and social variables. He has been an active member of the Patient-Reported Outcomes Measurement Information System (PROMIS) consortium, a multisite National Institutes of Health (NIH) Roadmap initiative directed at identifying, modifying, testing, and disseminating outcome measures for use by NIH investigators. His role in PROMIS was as network-wide domain chair for Social Outcomes. He has served on the Board of Directors for the American Psychological Association’s Division of Health Psychology (38), on the Arthritis Foundation’s Clinical/Outcomes/Therapeutics Research Study Section, and on the Advisory Board of the Veterans Affairs Measurement Excellence Initiative. He is the recipient of the 2005 Distinguished Scholar Award from the Association of Rheumatology Health Professionals and  is an associate editor of Arthritis Care and Research. In addition, he has served as guest editor, guest associate editor, or reviewer for more than two dozen other journals. He has served as principal investigator or co-investigator since the early 1980s on a series of research projects funded by the federal government and private foundations.  He remains intellectually active in his editorial role and as a consultant on a variety of projects.

Most helpful customer reviews

24 of 24 people found the following review helpful.
A easy reading monograph in scale development
By Vong Tze Ngai
It's a worth reading for those who wishes to know more about scale development. Chapters on "Reliability" and "Validity" are a bit too brief, I dare say. On the other hand, Chapter 5 provides really easy to follow, step by step instructions in building a scale. Readers following through these instructions shouldn't find difficulty constucting their own scales! Perhaps, for those who wishes to know more about issues concerning scale reliability and validity, they may refer to Spector's "Summated Rating Scale Construction (A Sage publication).

16 of 16 people found the following review helpful.
Nice, practical overview of the scale construction process
By A. Tiwana
If you've never developed scales for survey research before, this is probably one of the most readable and actionable books describing the process step by step. Browse through it in your local library before you buy a copy. Highly recommended.

May 2013 Update:
---------------
Chapter 5 has a concise step-by-step summary of the entire scale development process. This is a very applied book and not intended for readers more interested in psychometric theory that its application. I'd still recommend this book over any competing title. If you got a cheaper copy on an older edition of this book, you'd not be missing anything critical.

12 of 12 people found the following review helpful.
Solid Help for First-Time Scale Developers
By John M. Ford
My colleague Doug recently completed a research study on the level of engagement in the Federal workforce. He used data from a 2005 governmentwide survey of nearly 37,000 Federal employees. Although Doug has a solid background in Federal employment issues like employee engagement, this was the first time he used a group of survey questions to create and analyze a measurement scale. This book is one of the resources Doug used to make his project a success.

Robert DeVellis's book covers the fundamentals of social science scale development in a straightforward manner. This book explains basic measurement concepts clearly and contains sufficient practical guidance to support construction of a working scale. The reader will need to obtain access to a statistical program and instruction in its use from another source.

Chapter 1 briefly reviews the history of social science measurement, including the role played by statistics and psychophysics. A discussion of the relationship between theory and measurement includes the risks of careless measurement practice. It ends on page 13 with a useful one-paragraph preview of the remaining seven chapters. Chapter 2 defines the relationship between constructs and the measures that allow us to observe them. It introduces path diagrams and outlines the assumptions of classical measurement theory. Chapter 3 defines measurement reliability and introduces coefficient alpha as a measure of the internal consistency of a scale. More advanced reliability topics are outlined with some reference to formulas and covariance matrices.

The next two chapters are the book's core. Chapter 4 defines content, criterion-related, construct and face validity and distinguishes between validity and accuracy. The discussion of validity coefficients and multi-method multi-trait approaches to studying validity equip the reader to understand validity studies in the measurement literature. Chapter 5 lays out an eight-step process for developing a scale of questions to measure some construct of the reader's choice. These steps are (slightly reworded):

- 1. Define clearly what you want to measure.
- 2. Create a set of draft questions.
- 3. Select a common format and set of answer options for the questions.
- 4. Have experts review and revise the questions.
- 5. Consider using "social desirability" or similar questions.
- 6. Field test the questions with "real people."
- 7. Analyze the results of your field test.
- 8. Decide how many questions--and which questions--to keep.

The real value in this book is the practical guidance given for each of these steps. There is enough here to get you through your first project, but not so much that it overwhelms.

Chapter 6 introduces factor analysis as a statistical procedure that helps scale developers understand how their scale works, particularly if there are two or three different things that the scale is measuring. The author does an excellent job explaining the concepts of factor analysis, how to select the right kind of analysis, and how to interpret the results without becoming mired in unnecessary technical detail. Chapter 7 is a similarly elegant treatment of item response theory. The reader is convinced that scale items each have a certain difficulty for test takers and a certain ability to discriminate between groups of test takers. The chapter explains these and related concepts sufficiently to illustrate their usefulness, leaving interested readers to learn more in one of the cited references. The final chapter encourages readers to take a broad, contextual view of measurement and sends them on their way to develop their scales.

Other sources are a better choice if you need a deeply technical reference about measurement (Psychometric Theory), factor analysis (Latent Variable Models and Factor Analysis), or item response theory (Item Response Theory for Psychologists). If you are developing your first scale--like Doug--or if you are often asked "How do I make a scale to measure this?" then you want this book close at hand.

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* Download Proposal Writing: Effective Grantsmanship (SAGE Sourcebooks for the Human Services), by Soraya M. Coley, Cynthia A. Scheinberg

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Proposal Writing: Effective Grantsmanship (SAGE Sourcebooks for the Human Services), by Soraya M. Coley, Cynthia A. Scheinberg

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Proposal Writing: Effective Grantsmanship (SAGE Sourcebooks for the Human Services), by Soraya M. Coley, Cynthia A. Scheinberg

Clear, easy-to-understand, and jargon-free, this updated Fourth Edition of Proposal Writing: Effective Grantsmanship offers a step-by-step guide to writing a successful grant proposal to meet community needs. Throughout the book, the authors provide a guided process to assist the new grantwriter in understanding how to find grant opportunities, how to develop a viable project and evaluate outcomes, and how to prepare an application for funding. The book is written for employees in the non-profit sector who are asked to write a proposal and for students who may ultimately have careers that require this skill.

  • Sales Rank: #31710 in Books
  • Brand: Brand: SAGE Publications, Inc
  • Published on: 2013-03-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 6.00" w x .25" l, .45 pounds
  • Binding: Paperback
  • 152 pages
Features
  • Used Book in Good Condition

About the Author

Soraya M. Coley is president of Cal Poly Pomona University. Prior to that she served as provost and vice president for academic affairs at California State University Bakersfield, and at Alliant International University, as well as dean of the College of Human Development and Community Service at California State University, Fullerton. She has nearly 30 years of higher education experience and has worked with nonprofits, community-based and civic organizations on program design, evaluation, and grant writing.  



Cynthia Scheinberg is a licensed clinical psychologist with over 24 years of administrative management in non-profit agencies. She has served as the Executive Director of the Coalition for Children, Adolescents and Parents (CCAP) in Orange, California, as Senior Vice President of Clinical Services for Anka Behavioral Health, Inc., and as the Executive Director of New Connections in Concord, California. She has a doctorate in clinical psychology from Pacifica Graduate Institute in Santa Barbara, California. Dr. Scheinberg also has a part-time private practice in Concord, CA.

Most helpful customer reviews

1 of 1 people found the following review helpful.
If you are thinking of buying the kindle version of this book for school don't
By Melissa Aldana
This is for the kindle edition only. If you are thinking of buying the kindle version of this book for school don't. The kindle version doesn't include the correct page numbers. So you won't be able to follow in class more cite page number in a paper. I purchased a kindle paper white with the intention of getting my textbooks on the kindle so I wouldn't have to lung heavy books to class, I would always have my books with me incase I need to reference them and I could search my note. I only found out it din't have page numbers after I bought it and was on the phone with tech support for 20 minutes, very disappointing. I retuned the kindle version and I need to buy the proper book

1 of 1 people found the following review helpful.
great book
By DonnaF Beckner
I needed this book for a college class.It was filled full of great information that is very useful for grant writing. If you want the basics foe grant writing this is the book for you.

1 of 1 people found the following review helpful.
book
By chris
good book, worth the wait, and very concise and too the point, cant wait for next book from the authoer

See all 9 customer reviews...

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