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The SAGE Handbook of Persuasion: Developments in Theory and Practice (Sage Handbooks)From Brand: SAGE Publications, Inc
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The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
- Sales Rank: #609497 in Books
- Brand: Brand: SAGE Publications, Inc
- Published on: 2012-09-19
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 7.00" w x 1.05" l, 2.05 pounds
- Binding: Hardcover
- 456 pages
- Used Book in Good Condition
About the Author
James Price Dillard is Liberal Arts Research Professor in Communication Arts & Sciences at The Pennsylvania State University. His research emphasizes theory and empirical analysis of the role of emotion in persuasion. He has received the John E. Hunter Award for Meta-Analysis and is a Fellow in the International Communication Association. His previous books include Seeking Compliance: The Production of Interpersonal Influence Messages and (with Michael Pfau) The Persuasion Handbook: Developments in Theory and Practice, 1st edition.
Lijiang Shen is associate professor of Communication Studies at the University of Georgia. His primary area of research considers the impact of message features and audience characteristics in persuasive health communication, message processing, and the process of persuasion/resistance to persuasion as well as quantitative research methods in communication. His research has been published in major communication and related journals.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Well Worth the Price
By Scott McDonald
There are lots of textbooks out there on Persuasion. This is certainly one of the best. It is clearly written, well organized, and comprehensive. Rather than present models and theories without criticism, it presents the arguments for and against each without getting into the tall weeds. I also found that the summary and the end of each chapter to be extremely helpful. The choices for references also appeared to be well considered.
That being said, unless you have a firm grasp on sociological statistics, the chapter on Discrepancy Models of Belief Change (Chapter 6) is going to be a challenge. Also, the vocabulary for most of the book will require a background in reading research papers to get the most out of the book. For that reason, I recommend it for graduate studies in Communications and Rhetoric but might be a bit more cautious having it considered as an undergraduate resource.
0 of 0 people found the following review helpful.
Five Stars
By justin sechrest
Great book if you're studying Health communication theories and models.
0 of 1 people found the following review helpful.
Three Stars
By SethB
Lots of typos, clearly some people just mailed this one in.
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