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Content Analysis: An Introduction to Its Methodology, by Klaus Krippendorff
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Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research―a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.
- Sales Rank: #212441 in Books
- Brand: Brand: SAGE Publications, Inc
- Published on: 2012-04-12
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 7.00" w x 1.00" l, 1.72 pounds
- Binding: Paperback
- 456 pages
- Used Book in Good Condition
About the Author
Klaus Krippendorff (PhD in Communication, University of Illinois, Urbana, 1967) is Professor of Communication and Gregory Bateson Term Professor for Cybernetics, Language, and Culture at the University of Pennsylvania's Annenberg School for Communication. Besides numerous publications in journals of communication, sociological methodology, cybernetics, and system theory, he authored Information Theory, Structural Models for Qualitative Data, a Dictionary of Cybernetics, edited Communication and Control in Society, and coedited The Analysis of Communication Content and Developments and Scientific Theories and Computer Techniques.
Besides supporting various initiatives to develop content analysis techniques and continuing work on reliability measurement, Klaus Krippendorff’s current interest is fourfold: With epistemology in mind, he inquires into how language brings forth reality. As a critical scholar, he explores the conditions of entrapment and liberation. As a second-order cybernetician, he plays with recursive constructions of self and others in conversations; and as designer, he attempts to move the meaning and human use of technological artifacts into the center of design considerations, causing a redesign of design – all of them exciting projects.
Most helpful customer reviews
15 of 16 people found the following review helpful.
The Leading Content Analysis Methods Reference
By John M. Ford
Klaus Krippendorff has updated his influential treatment of content analysis methodology (Content Analysis: An Introduction to Its Methodology). The author acknowledges that two decades have changed how content analysts work. Changes include the pervasiveness of computers, diffusion of content analysis methods to other disciplines, large text archives on the web, and increased coordination between teams of analysts. The 14 chapters are organized into three sections that present foundational material, content analysis design, and analysis and interpretation.
The author begins with the history of content analysis. He includes well-chosen examples ranging from its origins in Renaissance analysis of religious texts, through early 20th century focus on newspapers, World War II concerns with propaganda, and postwar expansion into broadcast media and advertising. Starting in the sixties, he chronicles the emerging influence of computers, electronic storage, and the web.
His review of computer-aided content analysis tools does not descend into a "shoot-out" feature comparisons, but develops a framework based on how they support the researcher. Adopting a cautionary tone about the limits of computers, Krippendorff distinguishes between simple text management and search tools, computer-aided content analysis software such as WordStat and DICTION (Campaign Talk: Why Elections Are Good for Us), and interpretive aids such as NUD*IST used by qualitative researchers. He emphasizes semantic validity--the need for computer generated solutions to be validated by informed human judgement--and proposes strategies for establishing it. He distinguishes between research projects motivated by knowledge-driven research questions, and those motivated primarily by availability of software tools. Tool-driven approaches merit extra scrutiny because of the possibility that researchers will pursue them carelessly.
The book contains some fascinating case studies. My favorite is the subtle differences in meaning of the word "rights" as used by Republicans versus Democrats (p. 266). Researchers will also appreciate his list of large electronic text archives (p. 274) and his guidance for building content dictionaries (p. 287). The review includes not only dictionary approaches, but statistical association, semantic networks, and "memetic" strategies (p.299) which trace the flow of ideas between documents--such as cascades of newsgroup messages and genealogies of plagiarized college essays. The author speculates about future innovations from computational linguistics, artificial intelligence, and the commercial marketplace.
This book is the classic methods reference on content analysis by one of the field's senior researchers. Content analysts are its natural audience, but it should be read by computer text analysts, too. Not for its perspective on software, which is limited, but for a much-needed research design perspective on the disciplined analysis of text.
0 of 0 people found the following review helpful.
Krippendorff's Content Analysis
By HUNTER M.
Studying with this book along with the ebook helped me to learn content analysis in preparation for my MBA thesis.
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
THE BOOK IS CLEARLY WRITTEN, CONCISE AND INFORMATIVE.
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