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The first communication theory text to provide practical information for career-oriented students
"My students' feedback has been so positive, without me asking what they think of the text, that I believe I'd be crazy not to use the new Second Edition." ―Erin C. B. Bentley, West Virginia Wesleyan College
"I like how I can adapt this book to my teaching style and the needs of my students. Unlike many theory books, this one does not intimidate undergrad students!" ―Ronald Fetzer, Miami University of Ohio
Featuring eleven new case studies, updated examples, and the latest research, this Second Edition of Applying Communication Theory for Professional Life introduces communication theory in a way that helps students understand its importance to careers in communication and business. Concise, practical, and reader-friendly, this book offers succinct coverage of most major theories, including theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, leadership, group communication, organizational behavior, and mass communication. Real-world case studies for in-class use illustrate the application of theory in a variety of professional settings and can easily be expanded into writing assignments.
New and Proven Features
- Provides eleven new case studies and updated examples throughout that involve students in applying theory to real-life situations
- Includes the latest research on the efficacy of each theory
- Focuses on a particular theory in each chapter, followed by a real-life case study that illustrates the theory's practicality in communication or business settings
- Uses charts and models to highlight the central concepts of each theory presented
- Includes a unique synthesis chapter that identifies common themes among theories and clarifies these themes within the framework of communication competence
Instructor Resources
Revised and expanded password-protected Instructor Resources are available at www.sagepub.com/dainton2einstr and include sample syllabi, a test bank, PowerPoint slides, additional case studies, and in-class activities/topics for discussion, as well as additional cases from the First Edition.
Intended Audience
This book is ideal for use as a core text for upper-level courses in Communication Theory, as found in departments of Communication Studies, Public Relations, Advertising, Journalism, and Mass Communication. It is also appropriate as a supplementary text for courses in Business, Education, and Psychology.
- Sales Rank: #241713 in Books
- Brand: Brand: SAGE Publications, Inc
- Published on: 2010-04-07
- Original language: English
- Number of items: 1
- Dimensions: .59" h x 6.44" w x 8.94" l, .79 pounds
- Binding: Paperback
- 264 pages
- Used Book in Good Condition
About the Author
Marianne Dainton (MA, PhD, The Ohio State University; BA, Villanova University) is a professor of communication at La Salle University in Philadelphia. She teaches communication theory, interpersonal communication, group communication, and organizational communication. Marianne’s research focuses on communication that facilitates relationship maintenance. She has published in Communication Monographs, the Journal of Social and Personal Relationships, Family Relations, and Communication Quarterly, among others. She has also published numerous book chapters and is the co-editor (with Daniel Canary) of Maintaining Relationships Through Communication.
Elaine D. Zelley (MA, PhD, The Pennsylvania State University; BA, Ursinus College) is an associate professor of communication at La Salle University in Philadelphia. She teaches communication theory, interpersonal communication, group communication, and communication ethics. Elaine’s research also focuses broadly on the communication of relationship maintenance. She is particularly interested in women’s friendships and the messages used to sustain such relationships. She has also coauthored several book chapters dealing with the topics of relationship maintenance and friendship.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Good theory brief
By Kyle Heuett
This book is a general theory text and may be misleading that the theories are specific to management or professional life. I would use this book as a general communication short guide to theory as the chapters are not long and do not provide in depth information but rather a general guide to the theory's parameters and assumptions.
2 of 2 people found the following review helpful.
Instructor Perspective
By jplove32
This book is very helpful when accompanied with a Communication Theory textbook. The writing is clear, succinct with real world applications. The case studies are on target with thoughtful/realistic scenarios and great "Questions to Consider."
1 of 1 people found the following review helpful.
A practical book for Communications
By Yetta M. Bungie
This book is a graduate level textbook for Communications, yet can be utilized at a beginner professional level. It gives clear and concise tips on communication, analytical thinking and writing.
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