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Health Communication Message Design: Theory and PracticeFrom Brand: SAGE Publications, Inc
PDF Download Health Communication Message Design: Theory and PracticeFrom Brand: SAGE Publications, Inc
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The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.
- Sales Rank: #793798 in Books
- Brand: Brand: SAGE Publications, Inc
- Published on: 2011-10-26
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .70" w x 7.30" l, 1.01 pounds
- Binding: Paperback
- 296 pages
- Used Book in Good Condition
About the Author
Hyunyi Cho (PhD, Michigan State University) is a professor of communication at Ohio State University Her program of research examines the effects of communication on judgments and actions relevant to environmental risk and health risk and the role of messages and the media in social change and behavior change processes.
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