Selasa, 21 Oktober 2014

# Get Free Ebook Managing Human Behavior in Public and Nonprofit Organizations, by Robert B. Denhardt, Janet V. Denhardt, Maria P. Aristigueta

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Managing Human Behavior in Public and Nonprofit Organizations, by Robert B. Denhardt, Janet V. Denhardt, Maria P. Aristigueta

The only text in management and organizational behavior to focus on public organizations, nonprofit organizations, and school systems, Managing Human Behavior in Public and Nonprofit Organizations fosters competency in critical management and leadership skills including communication, motivation, teamwork, group dynamics, and decision-making. Cases, self-assessment exercises, simulations, and evaluative instruments provide students the opportunity to experience the applied side of theories and to learn both cognitively and experientially. The Third Edition covers recent developments in the field including the emergence of "positive organizational behavior."

  • Sales Rank: #106972 in Books
  • Brand: Brand: SAGE Publications, Inc
  • Published on: 2012-04-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 7.00" w x 1.00" l, 2.00 pounds
  • Binding: Paperback
  • 544 pages
Features
  • Used Book in Good Condition

Review
“Excellent in scope, approach and appeal.” (Nevin Smith 2011-11-02)

“This book is so practical and easy to understand. I have used this book for 4 years. I have changed books in other courses, but this one has worked so well I have not changed.” (Anne Swafford 2011-11-02)

“Based on over 34 years in the public sector, I find the text has presented the challenges in dealing with human behavior in a very valid and useful manner.” (Larry Bustetter 2011-11-02)

“The single most impressive aspect of this book is its focus on organizational behavior within the public and nonprofit sectors. Most organizational textbooks focus on the private for profit sector with an occasional reference to the public sector. This textbook makes the subject more relevant to the public administration or nonprofit management student.” (John J. Donohue 2011-11-02)

“I like the book’s action science approach to the topic. I teach experientially. I link this to organization learning models. So this book is a perfect format for me.” (Nancy Adams 2011-11-02)

About the Author

Robert B. Denhardt is Professor and Director of Leadership Programs in the Sol Price School of Public Policy at the University of Southern California, Regents Professor Emeritus in the School of Public Affairs at Arizona State University, and Distinguished Visiting Scholar at the University of Delaware. Dr. Denhardt is a past president of the American Society for Public Administration and a member of the National Academy of Public Administration. Dr. Denhardt has published 22 books, including Managing Human Behavior in Public and Nonprofit Organizations, The Dance of Leadership, Theories of Public Organization, Public Administration: An Action Orientation, In the Shadow of Organization, and The Pursuit of Significance.



Janet V. Denhardt is the Chester A. Newland Professor of Public Administration and Director of the Price School Sacramento in the Sol Price School of Public Policy at the University of Southern California. She is a member of the National Academy of Public Administration and her teaching and research interests focus on organization theory, organizational behavior, and leadership. She has authored numerous books including Managing Human Behavior in Public and Nonprofit Organizations, The Dance of Leadership, The New Public Service, and Street-Level Leadership: Discretion and Legitimacy in Front-Line Public Service. Prior to joining the faculty at the University of Southern California, Dr. Denhardt taught at Arizona State University and at Eastern Washington University, and she has served in a variety of administrative and consulting positions.



Maria P. Aristigueta is the Charles P. Messick Professor, Director of the School of Public Policy and Administration, and Policy Fellow in the Institute of Public Administration at the University of Delaware. Her teaching and research interests are primarily in the areas of public sector management and include performance measurement, strategic planning, civil society, and organizational behavior. She is a coauthor of Managing Human Behavior in Public and Nonprofit Organizations (3rd edition), author of Managing for Results in State Government and Managing Behavior in Public and Non-Profit Organizations, and coeditor of the International Handbook of Practice-Based Performance Management.

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1 of 1 people found the following review helpful.
Easy Reader
By Amazon Customer
Large print, easy to read. Interesting read.
Clearly covers the topics we discussed in class.
Clearly identifies what type of manager you will be,
very helpful and easy to understand.
Seriously very interesting....

1 of 1 people found the following review helpful.
Perfect
By Amira S.
I am very pleased to say that this item was listed as new and came to me new. It was in perfect condition. The book itself is filled with so much information. I am using it for a class and it is really informative and helpful.

1 of 1 people found the following review helpful.
Rating Robert Denhardt's Managing Human Behavior in Public and Nonprofit Organizations
By D Dominguez
Great book to support MPA Program. Easy to read and understand concepts. I would recommend even as a reference book.

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Minggu, 19 Oktober 2014

! PDF Download The Principal as Leader of Challenging Conversations (Leading Student Achievement Series), by Ontario Principals' Council

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The Principal as Leader of Challenging Conversations (Leading Student Achievement Series), by Ontario Principals' Council

Steer high-stakes conversations with staff and students toward win-win outcomes with this handy pocket guide to effective communication. Includes scripts, case studies, and checklists.

  • Sales Rank: #764714 in Books
  • Brand: Corwin
  • Published on: 2011-02-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.91" h x .39" w x 6.07" l, 3.00 pounds
  • Binding: Paperback
  • 160 pages
Features
  • Active listening
  • Assertive communication
  • Providing effective feedback
  • Staying calm
  • Problem solving

Review
"The last thing a principal needs is more stress! The contents of this book will help build skills that will ensure that challenging conversations go the way they should―toward resolution and peace." (Beth Madison, Principal 2010-05-28)

"This work will contribute to future administrators' success as they learn effective communication strategies for handling daily challenges and difficult situations." (Catherine Alaimo Stickney, Curriculum Coordinator 2010-05-28)

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Jumat, 17 Oktober 2014

^ Free Ebook Cities in a World Economy (Sociology for a New Century Series), by Saskia Sassen

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Cities in a World Economy (Sociology for a New Century Series), by Saskia Sassen

The Fourth Edition of Cities in a World Economy shows how certain characteristics of flows of money, information, and people have led to the emergence of a new social formation: global cities, new types of migrations, financial crises, environmental catastrophes, and the multiplication of communication technologies. These developments give new meaning to such fixtures of urban sociology as the centrality of place and the importance of geography in our social world.

  • Sales Rank: #391439 in Books
  • Brand: Brand: SAGE Publications, Inc
  • Published on: 2011-08-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.75" h x 5.75" w x .75" l, 1.15 pounds
  • Binding: Paperback
  • 424 pages
Features
  • Used Book in Good Condition

Review
“No other book locates cities (as distinct but changing settlement forms and institutional arrangements) in the world economy so clearly and concisely.” (Renia Ehrenfeucht 2011-05-04)

“I enjoy teaching with this book. It is much more challenging than a traditional textbook, and students learn about globalization, post-industrialization, stratification, gender and race inequality, and of course the importance of urbanization and the rise of global cities.” (Stephanie Moller 2011-05-04)

About the Author
Saskia Sassen is the Robert S. Lynd Professor of Sociology and Co-Chair, The Committee on Global Thought, Columbia University (www.saskiasassen.com). She is the author of Territory, Authority, Rights: From Medieval to Global Assemblages (Princeton 2008), A Sociology of Globalization (WWNorton 2007), the edited Deciphering the Globa: Its Spaces, Scales and Subjects (Routledge 2007), and The Global City. Her books have been translated into 22 languages. She is the editor of the volume on urban sustainability in the new 14-volume Encyclopedia of Life-Systems being (Oxford: EOLSS (2006), for which she coordinated a network of researchers and activists in thirty countries.

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7 of 7 people found the following review helpful.
New sections, same ideas
By Timothy D. Hotze
Sassen has extensively updated the book to include both new 'nodes' in her world cities project, such as Istanbul, and to cover some of the effects of the global financial crisis.

She summarizes the work of her career in more of a 'textbook' format than her academic writing. Unfortunately, while her journal articles are clearly written, Cities in a World Economy ends up feeling very repetitive, as she continually makes the same points again and again as she tries to 'dumb down' her work. The end result is that she makes a lot of very similar sounding statements about her work and the theory behind it. She may have come to the conclusions from a lot of hard work, but it ends up coming out the same.

This book is good if you only are using it as a reference (she cites a rich variety of research), or assigning a chapter or two to get a 'sense' of the global cities idea to a class, but it isn't a good book to read in its entirety. It's less specific than her actual research, and the writing is much less clear.

3 of 3 people found the following review helpful.
The benefits and problems of newly emerging globalized cities
By Amazon Customer
Review of Sassen's Cities in a world economy by Paul F. Ross

Saskia Sassen's book is about cities in the world economy, as the title says. Perhaps, more importantly, it is about globalized cities in the world economy. One must read Sassen to get a definition of "globalized cities." "Globalized cities" have been acted upon by a verb, globalization, and are not merely different in an adjectivally descriptive sense as in "global cities." They have evolved in the last thirty years and have new, perhaps the right word is "additional," functions to perform in the world's evolving national and international economies. As a consequence they draw together different kinds of people than do non- ____________________________________________________________________________________

Sassen, Saskia Cities in a world economy 2012, Fourth Edition, Sage Publications Inc., Los Angeles CA, xxii + 399 pages
____________________________________________________________________________________

globalized cities, require out-of-the-ordinary kinds of infrastructures, require different kinds of services, accumulate more and different kinds of wealth and culture. Sassen addresses her topic from her background in sociology and as professor at Columbia University, uses as her data sources her own wide reading on the topic, other people's research, accumulations like censuses that most of us do not take time to read and study, case studies of cities, interviews, and the like. Understanding the evolving nature of cities, particularly globalized cities, is her objective.

Is Sassen reporting scientific findings?

Having spent a career of over five decades in behavioral science, this reader has developed a sense of what science fundamentals are in the behavioral sciences and in any science. (1) Science works with data, observables. (2) Science uncovers and then describes knowledge, essentially immutable knowledge, knowledge that holds true anywhere in the universe ... at least as far as we can observe the universe ... knowledge that relates this set of data to that set of data. Science is the found-framework that describes how these data relate to those data. (3) Science is verifiable knowledge. I as scientist can gain new knowledge, but it does not become science until another scientist repeats the procedures I used, starting with a new sample of data, and confirms having seen the same relationships that I observed.

Picking up Sassen's Cities in a world economy (2012), I found myself reading science as sociology has developed it. I was shocked. For Sassen, a thought becomes a scientific truth. Stating what for her is a scientific truth, she writes:

"These emergent intercity geographies function as an infrastructure for multiple forms of globalization. The critical nodes in these intercity geographies are not simply the cities but, more specifically, the particular, often highly specialized capabilities of each city. Further, a critical trend is that, ultimately, being a global firm or market means entering the specificities and particularities of national economies (p 113)."

In Sassen's approach to doing science, a single story becomes all the data one needs to form and confirm a scientific truth. For example, confirming the scientific truth stated above, she writes: "... even such a routinized operation as McDonald's adjusts it products to the national cultures in which it operates, whether that is France, Japan, or South Africa (p 113)." Having stated the principle in science-acceptable style, having provided one example, now all one needs to confirm a statement as a scientific truth is the agreement of fellow scientists. Gulp! That method for defining what we today would call scientific knowledge was widely used among people in general in 1490 CE to prove that the Earth is flat and that Columbus' expedition risked sailing off the edge of the Earth ... even though a few individual observers had suspected and published, over 1,000 years earlier, their notion that the Earth is a sphere, that remarkable notion (for its day) based on the curved line observed on the face of the Moon (as the observer then imagined what could be) as the Earth's shadow passing across the face of the Moon during an eclipse of the Moon. Other observers, in those days, had noticed that the sun was directly overhead at noon - its light reached the bottom of a well - in southern Egypt while, in the same season, the same sun's light did not go to the bottom of a well in Alexandria, northern Egypt. Perhaps the Earth was a sphere. Those observers calculated a relatively accurate estimate of the circumference of the spherical Earth. Seeing scientific truths developed as Sassen develops them, I obviously had much mental accommodating to do if I were to continue to read Sassen productively.

First steps in understanding Sassen's view of globalized cities

In reading Sassen, one first must capture the framework of ideas on which Sassen festoons her analyses and prognoses. Sassen does not present this framework of ideas in her first chapter or her first table. One has to lift the framework through one's own effort from the section headings, the introductory sentences, her tables and figures, and her habits in developing an idea as one progresses through the first 100 pages. Even the book's index does not lead one reliably to a definition. As concepts, one finds ...

geography ... the whole Earth with its seas and continents and harbors and undersea cables

foreign direct investment ... detected as money flows, to and from banks, when transferred by private individuals, businesses, or governments. Foreign direct investment is detectable and available to count as information only when the money crosses a national boarder, the direction of flow (inflow, outflow) being important.

nations ... political concepts and geographic territories that have borders. Nations are mapped on the surface of the Earth, presumably "own" in some sense (have custody over) the land and other resources within their borders, and regulate money and other transactions within their borders.

transnational corporations ... corporations that have operations in multiple nations, experience revenues and expenses in many nations, move money from nation to nation within the private economy of the transnational corporation, decide where work of different kinds is to be done.

globalized cities ... cities where banks are located that handle money flow with respect to foreign direct investments and also where headquarters of transnational corporations are located, these cities thus acquiring human resources with specialized skills of high market value because the services offered by these organizations require those specialized skills.

strategic places ... consist of export processing zones, offshore banking centers, high-tech districts, globalized cities, harbors, massive industrial districts.

trans-boundary issues ... immigration, asylum, international women's agendas, anti-globalization struggles, etc.

population growth ... a variable worth watching, urban population growing faster overall and rural population growing slower overall during the 1970-2010 period being studied by Sassen.

intercity connectedness ... can be measured in people movements, money movements, data movements, movements of goods by weight or by value, etc., the descriptions forming networks subject to being graphed or described arithmetically.

new politics ... connections between globalized cities provide a setting for global politics of a kind for which there is no other current setting.

services ... a part of the economy different from growing food, making automobiles, digging iron ore out of the Mesabi Range, transporting crude oil from Russia to China, harvesting lumber from a forest, sewing garments, tanning leather, making electricity, maintaining cell phone towers, these other activities being labeled agriculture, manufacturing, transportation, communication, etc. Services are of key importance to globalized cities.

producer services ... services that agglomerate (accumulate to greater concentration) in globalized cities because particular economic activities are performed in those cities, especially international importing/exporting, the conduct of business-communication-travel across national borders, and the direction (guidance, management) of transnational corporations. These business activities require specialized capabilities - like management consulting, advertising, data systems development, legal guidance in many different countries, financial services, insurance services, real estate services - that governments and transnational corporations access on a contractual basis (often not staffing those services in all their varieties within the organization needing those services). Seen as a whole, the International Standard Industrial Classification dictionary used by the OECD calls these services "producer services." Sassen follows suit.

edge cities ... urban clusters that grow not far from a much larger city.

Content

Sassen treats some fascinating ideas. The notion that a globalized city is different from an ordinary city is rather like a scene from Schehrazade's stories, commandeering attention. The key elements of globalized cities are financial services that reach across national borders and the local presence of headquarters for transnational corporations. These business functions operate using the best and latest in computing, telecommunications, and transport. These businesses in turn require specialized, high priced talent, especially talent that can communicate in multiple languages, understand multiple cultures, and maneuver in multiple legal environments. People are needed with knowledge in the producer services and their help is often purchased under contract, not included in the regular staffing of the financial firm or the transnational corporation. People with these rare skills along with leaders of the financial and transnational corporations want beautiful places to live, intriguing restaurants in which to dine, centers for the arts that win attention, education at the leading edge. The high-talent individuals also need services from economic sectors that pay ordinary wages, even low wages - shop keepers, domestic help, child care, local transport, home maintenance. Sassen's chapters draw data from censuses, consultant's studies, studies by international organizations like the OECD and IMF, ... the stuff that most of us do not routinely pick up and read, not to mention study and array in orderly comparisons through time.

The academic put down

Occasionally my life dips briefly into conversational circles where the practice is to use big words in order to impress one's fellow conversationalists and exclude the dunces who happen to be present. Sassen strikes this reader as a master in this practice. An idea that can be expressed subtly using a four or five syllable word has much more value, in this practice, than an idea expressed plainly using one and two syllable words. While reading I noted words of this kind and present a sample of Sassen's words here :: structuralization, imaginaries, contestation, minoritized, antiglobalization, agglomeration, suburbanization, articulation, financializing, deteritorialization, devalorizing, valorization, internationalized, megaregional, megaslums. My Microsoft Word spell checker underlines half these words as misspellings ... a strong indication that they are uncommon. There is value in inventing new ideas and giving the idea a name. Einstein gave a whole new meaning of high value to the term "relativity." The practice of naming an idea can improve the efficiency of communication a great deal and even supply a whole new perspective on phenomena around us. But Sassen's practice seems to me to be less for communication efficiency or the presentation of a new idea of value than out of a very bad habit in which people with large vocabularies try to impress others with equally large vocabularies, pointedly excluding the hoi polloi. I hope her students do not pick up the bad habit.

Eye on important issues, heart in the right place

Sassen addresses multiple issues that need addressing :: gender politics, political stalemates, increasing income disparity, international trafficking in people, the sex trade, the growth of slums in cities, immigration, the risks to everyone following from new and esoteric financial practices as in the 2007-2009 stimulus for a world economic depression. She brings forward for our examination some startling data ... data we don't see in the Wall Street Journal, the New York Times, The Economist, The Atlantic, the Harvard Business Review, the American Scholar, or the New Yorker. We very much need to understand and address these issues. Her heart is always on the right side so far as this reader is concerned ... attention to the victims of harsh treatments, not simply to the enhancement of luxuries that the well-off have always acquired and continue to acquire for themselves.

The important omission

If there are globalized cities (Sassen convinces me that there are), if they and the transnational corporations reach beyond, over, and around national boundaries and practices (they do; they must), if their presence and roles lead to new political ebbs and flows (surely they do), then the tasks of city planning, of state-regional-national economic development, of architecture, of transport planning and development, of the shaping of governmental functions all must change ... must look further into the future. When decision-making and economics reach across national boundaries, what regulatory body is going to supervise? Is regulation needed? Sassen and her sociological, economic, and political-science colleagues confine themselves to describing the phenomenon. "Look, a new way in which things hang together is emerging!" That's very interesting, but seeing the new patterns is not enough. We need to cope with the changes. We need to know where and how they lead us into new troubles (income disparity, megaslums, worldwide economic depressions, politics beyond the practices already in place for handling political issues) and think about how we're going to handle the issues. Scientific theory and description are not enough. We also need applied science to help chart our way into the future, to guide our choices. Sassen gives this need no thought at all.

Cities in a world economy is an interesting read. Enjoy it. Endure its shortcomings. Do a little desk pounding to get the attention of these scientists to issues that need vast improvements in methodology, in communication, and in application. While pounding their desks, don't forget to thank them for progress to date.

Bellevue, Washington
23 February 2015

Copyright © 2015 by Paul F. Ross. All rights reserved.

References

Sassen, Saskia Cities in a world economy 2012, Fourth Edition, Sage Publications Inc., Los Angeles CA

0 of 0 people found the following review helpful.
Three Stars
By erik Castillo
informative book, but is difficult to understand right away.

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Raise your ELL success quotient and watch student achievement soar!



How the ELL Brain Learns combines current research on how the brain learns language with strategies for teaching English language learners. Award-winning author and brain research expert David A. Sousa describes the linguistic reorganization needed to acquire another language after the age of 5 years. He supplements this knowledge with immediately applicable tools, including:



  • A self-assessment pretest for gauging your understanding of how the brain learns languages
  • Brain-compatible strategies for teaching both English learners across content areas 
  • An entire chapter about how to detect English language learning problems

  • Sales Rank: #307344 in Books
  • Brand: Corwin
  • Published on: 2010-10-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.96" h x .68" w x 8.50" l, 1.72 pounds
  • Binding: Paperback
  • 288 pages
Features
  • A self-assessment pretest for gauging your understanding of how the brain learns languages
  • Ready-to-use brain-compatible strategies for teaching English learners across the curriculum
  • An entire chapter about how to detect English language learning problems, with sections on the social,
  • Title - How the ELL Brain Learns
  • Authored - David A. Sousa

Review
"This book puts all of the research about the brain together to show what is happening during the process of learning multiple languages. It is very informative in showing how to implement effective teaching strategies with quality instruction." (Sharon Latimer, ESL Teacher 2010-06-29)

"This book is one of the best I’ve read on how the brain functions in second language learners, and is invaluable for learning about ELLs with learning disabilities." (Irma Guadarrama, Professor 2010-06-29)

"David Sousa's books serve as manuals for the application of empirically-validated strategies, meeting the needs of hopeful teachers and parents alike in almost any instructional context: home-school, classroom, or higher education. I would be excited to use this text with my students who are unfamiliar with the issues involved in reaching ELL students in the classroom." (Gita Upreti, Assistant Professor of Special Education Education Review, 14, June 2011 2011-12-05)

About the Author

David A. Sousa, EdD, an international consultant in educational neuroscience, has written 16 books for educators and parents on ways of using brain research to improve teaching and learning. He has conducted workshops for more than two hundred thousand educators in hundreds of school districts on brain research and science education at the pre-K to Grade 12 and university levels. He has presented at national conventions of educational organizations and to regional and local school districts across the United States, Canada, Europe, Australia, New Zealand, and Asia.

Dr. Sousa has a bachelor of science degree in chemistry from Bridgewater (Massachusetts) State University, a master of arts degree in teaching science from Harvard University, and a doctorate from Rutgers University. His teaching experience covers all levels. He has taught high school science and has served as a K–12 director of science, a supervisor of instruction, and a district superintendent in New Jersey schools. He has been an adjunct professor of education at Seton Hall University and at Rutgers University. A past president of the National Staff Development Council (now called Learning Forward), Dr. Sousa has edited science books and published numerous articles in leading educational journals on staff development, science education, and brain research. He has received awards from professional associations, school districts, and Bridgewater State University (Distinguished Alumni Award), and several honorary doctorates for his commitment and contributions to research, staff development, and science education. He has been interviewed on the NBC Today show and on National Public Radio about his work with schools using brain research. He makes his home in south Florida.

 

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6 of 6 people found the following review helpful.
This is a solid 'must' for any education collection
By Midwest Book Review
David A. Sousa's HOW THE ELL BRAIN LEARNS provides an outstanding teacher's guide blending the latest brain learning research with classroom applications for teaching English language learners in K-12 settings. From brain-compatible strategies to gauging understanding, this provides tips that provide classroom-based applications for the latest learning results. From clarifying visions to implementing action, this is a solid 'must' for any education collection.

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Intriguing!
By Emily
This book by Dr. Sousa greatly helped me with my dissertation. It also helped me understand the multi-language brain and how much potential we have as humans to develop it. Simply written to help explain complex theories and intricate terms and research. I suggest this to anyone working with ELLs and thinking about teaching their children another language!

1 of 1 people found the following review helpful.
Good teaching tip ideas
By Linda Radtke
I found at the end of some of the chapter some good teaching tips that will not only help ELLs, but also the students in my Spanish classes.

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Rabu, 15 Oktober 2014

~ PDF Ebook Fundamentals of Cognitive Psychology, 2nd Edition, by Ronald T. Kellogg

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This clear and concise text offers undergraduate students a brief but solid introduction to the fundamental concepts of cognitive psychology. Fundamentals of Cognitive Psychology, Second Edition adds and integrates the latest developments in the field including the transformational findings of cognitive neuroscience, neuroimaging, emotion, and cognitive development. Offering a coherent perspective on what is happening at the leading edge of the field today, this text will engage students interest with its relevant and insightful examples of important concepts in cognitive psychology.

  • Sales Rank: #434578 in Books
  • Brand: Brand: SAGE Publications, Inc
  • Published on: 2011-04-27
  • Original language: English
  • Number of items: 1
  • Dimensions: .81" h x 7.41" w x 9.13" l, 1.43 pounds
  • Binding: Paperback
  • 376 pages
Features
  • Used Book in Good Condition

Review
“Very likely to adopt. The book is very well written, well organized from a student perspective, and conducive to the type of classroom I teach.” (Eric C. Odgaard)

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“Very likely - I chose the Kellogg text primarily because it seemed to be written at a level that would be suitable to my students. Each chapter is 30 pages and covers the basics of the area. That quantity of reading at that level is manageable for students to read approximately a chapter a week. If students mastered the material in the text, I could feel relatively secure knowing that they knew “what they had to know.” This was the text’s strength: providing the basics in a straightforward way. The graphs, tables and figures were simple and presented clearly. There were not extraneous graphics, dialog boxes, etc., that I sometimes find distracting.” (Eric C. Satlow)

"Ronald T. Kellogg's Fundamentals of Cognitive Psychology is a very informative and user-friendly introductory textbook for students and general readers alike. This is a book that I would recommend to general readers and undergraduate students alike." (Robert J. Belton)

About the Author

Ronald T. Kellogg is Professor of Psychology in the Department of Psychology at Saint Louis University. His education includes degrees from the University of Iowa (BS, psychology) and the University of Colorado (MA and PhD, experimental psychology) and postdoctoral study at Stanford University. His past research has examined attention, long-term memory, concept learning, and cognitive processes in writing. His current work focuses on working memory in written composition and hemispheric differences in the semantic processing of language production. He has authored numerous technical journal articles and book chapters plus several books, including The Psychology of Writing (1994), Cognitive Psychology, 2nd Ed. (2003), and The Making of the Mind: The Neuroscience of Human Nature (2013).

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5 of 5 people found the following review helpful.
Good Introductory Textbook
By Joey Joe Joe Jr. Shabadoo
What can I say, except that it's a satisfactory introductory level cognitive psychology textbook. There were no inaccuracies or flagrant theoretical biases that I noticed, though I have to question the wisdom of introducing Latent Semantic Analysis in such a basic-level text.

My students (highly gifted youngsters aged 15-16) found the writing level to be appropriate, though perhaps a bit elementary. College students at state schools will prefer this text to other, more advanced options like Willingham and Goldstein.

If you need a basic-level, no-frills, inexpensive (relatively speaking) textbook for an introductory course in cognitive psychology, this is an excellent option. If you want a desk reference for cognitive psychology, I recommend getting a used or old edition of Willingham's text.

Cognition: The Thinking Animal (3rd Edition)

3 of 3 people found the following review helpful.
Fantastic, easy way to get into COG SCI
By Matthew L. Jacobs
This was the textbook in the 1 class I took in CogSci and I found it incredibly easy to read and it was actually quite interesting.

1 of 1 people found the following review helpful.
Cognitive Psychology
By G. Burkhardt
It's a good book for the course. Easy to follow and understand and it has really good images and charts to go along with the text.

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Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

  • Sales Rank: #1141852 in Books
  • Published on: 2011-12-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .50" w x 7.30" l, .90 pounds
  • Binding: Paperback
  • 216 pages

About the Author
Nancy R. Tag (M.A., The New School; B.A., University of Pennsylvania) is an Assistant Professor of Advertising and PR and Deputy Chair of the Media & Communication Arts Department at The City College of New York. She has been a Creative Director at various advertising agencies throughout New York City where she’s overseen a distinguished roster of clients which include ING Financial Services, Procter & Gamble, The Waldorf-Astoria, Shiseido Cosmetics, Seiko, Canon, and Aruba Tourism. In addition to winning numerous industry awards, two of her television commercials have been inducted into the permanent collection on advertising at the Museum of Modern Art in New York City. Before coming to City College, Tag taught advertising to potential copywriters, art directors, and design managers at Parsons School of Design where she twice received the Henry Wolf Award for Teaching Excellence. She’s also taught in the Baker School of Business and Technology College at Fashion Institute of Technology. In 2007, she was the recipient of a City College of New York Presidential Junior Faculty Leadership & Service Award as well as a Colin Powell Fellowship.

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1 of 1 people found the following review helpful.
An Excellent Overview of the Advertising Industry
By J.Ilog
A well written book, explaining the need to critique ads, the vocabulary of advertising, 10 errors that can occur when creating ads, and a bill of rights for both the ad agency's creative team and the client itself.

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On page 139, the author states "The ultimate goal of Ad Critque is to help create a more collaborative and productive work environment where the creative product is not just respected but understood...To achieve this goal, the first half of the book identified critique as a misunderstood but essential skill set for everyone and offered up lessons on acquiring these skills."

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1)Print is the Conceptual Bedrock of Advertising
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3)Print has the Power to stop and Hold a Gaze
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I enjoyed her writing style, as she really seemed to gear it toward the reader.

Definitely worth reading to better understand the advertising side of the business world.

0 of 0 people found the following review helpful.
Where was this amazing book when I started in the business?!
By J. Bloom
This book is a gem. A Rosetta Stone for creatives, account folks, planners, brand managers and students. It's a necessary book. So useful, I can't imagine why it wasn't written before. It talks about what makes great advertising great, and bad advertising suck. And it gives you the tools so you can assertively judge work and express your opinion in a clear, CONSTRUCTIVE way.

I've given it to friends across all agency departments. I've given it to clients. I've assigned it to students. I'm recommending it without hesitation. And selfishly-- because if you read it, and we end up working together...my life will be much easier.

0 of 0 people found the following review helpful.
A thoughtful and convincing approach for understanding and critiquing advertising
By Michael Farmer
Nancy Tag advances the argument in a convincing way that advertising can be understood, deconstructed, analyzed, evaluated and put together with "best practices" involving the various players who participate (clients, account management, strategic planning, creatives, production and....agency executives). In doing so, she cuts through the fog that envelops most ad agencies and makes well-reasoned arguments and practical suggestions that ought to lead to the creation of better ads...developed in a more productive manner. Her template for critiquing ads is thoughtful, practical and useful. Bravo, Prof. Tag! Well done!

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Selasa, 14 Oktober 2014

~~ Ebook Fundamentals of Social Work Research Spss Version + Spss Cd Version 18.0, by Rafael J. Engel

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Fundamentals of Social Work Research Spss Version + Spss Cd Version 18.0, by Rafael J. Engel

  • Sales Rank: #11397137 in Books
  • Published on: 2010-06-15
  • Original language: English
  • Binding: Hardcover

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