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Conducting Online Surveys, by Valerie M. Sue, Lois A. Ritter
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Conducting Online Surveys is a complete guide to conducting survey research using digital modalities. Many topics discussed, such as developing online and mobile questionnaires, are unique to digital surveys, whereas others, such as creating reliable survey questions, are common to all survey environments. The expansion of low-cost software options has opened up this area to a broad range of researchers, and the need for a comprehensive text for developing, implementing, and reporting digital surveys is greater than ever. This Second Edition reflects the significant developments in technology and the methodological literature since the publication of the First Edition. It captures in one single volume everything you need to know about conducting digital surveys from start to finish.
- Sales Rank: #1003268 in Books
- Published on: 2011-11-23
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .60" w x 5.90" l, .80 pounds
- Binding: Paperback
- 264 pages
About the Author
Valerie M. Sue is a senior manager at Kaiser Permanente (KP). She manages a range of projects for KP’s Market Strategy and Sales Operations Department and provides data visualization consultation to KP executives and staff. Prior to joining KP, Sue was an associate professor of communication at California State University, East Bay. At CSU, East Bay she taught communication theory, research methods, survey research, statistics, and was the director of the Communication Department’s graduate program. She has authored numerous journal articles, book chapters, and an online survey methods text. Sue earned a PhD in Communication from Stanford University.
Lois A. Ritter is an assistant professor in the Nursing and Health Sciences Department at California State University, East Bay and a consultant in public health and education. She teaches courses in community health and research methods and has extensive experience in program planning and evaluation. She earned a doctorate in education from the University of San Francisco, and three masters degrees in health science, anthropology, and health care administration. Her research interests are in health information technology and community and multicultural health.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Excellent reference
By Matt Griffin
I had to start conducting online surveys at work. This book walked me through the process from start to finish. I've now administered several successful online surveys!
0 of 0 people found the following review helpful.
PURCHASE LIKE NEW!!
By Audrey Edwards
Excellent buy!!
2 of 4 people found the following review helpful.
Ehh
By Lia
Not that helpful. I found that this book was not as helpful as I was hoping, but it's good as a reference book on my bookshelf. Went through the entire semester finding better information on the internet than in this book unfortunately.
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