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Music Business Handbook and Career Guide, by David Baskerville, Tim Baskerville
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The Ninth Edition of the Music Business Handbook and Career Guide maintains the tradition of this classic text as the most comprehensive, up-to-date guide to the music industry and includes: greater coverage of digital technology and new marketing and distribution channels; new business models including the independent musician, the evolving role of producers, and satellite and internet radio; expanded coverage or the international scene; and additional and updated information on careers, especially in context of a changing business environment.
- Sales Rank: #660665 in Books
- Brand: Brand: Sage Publications, Inc
- Published on: 2009-10-22
- Original language: English
- Number of items: 1
- Dimensions: 1.31" h x 7.36" w x 10.18" l, 2.57 pounds
- Binding: Hardcover
- 600 pages
- Used Book in Good Condition
Review
"This book is the ultimate go-to handbook for anyone considering a career in music." (Geoffrey F. Howe )
"This is the standard text in my music business program." (James Payne )
About the Author
Editor Tim Baskerville has a diverse background in entertainment and media. He began his career in broadcasting after receiving a B.A. in theater arts from UCLA. Early affiliations included CBS and Cox Broadcasting, where he served as a writer-producer. The first TV documentary he created for CBS stations was nominated for an Emmy. As a publisher and entrepreneur, he launched business periodicals on the home video software industry, global film distribution, and multinational broadcasting. Today, a publishing company he founded in London in the 1990s is one of the world’s leading providers of data on mobile entertainment (www.informamedia.com). In recent years he served as President of Kagan Research, the leading provider of financial analysis on the media industry, and CEO of JupiterResearch, a key source of consumer research on Web behavior. As a consultant, Baskerville’s clients have included the Motion Picture Association of America, Variety, Time Warner, IBM, International Data Corp., Young & Rubicam, JVC America, Apple, and The Rockefeller Foundation. He has been both a strategy consultant and weekly columnist for Billboard. Baskerville was Vice President of the Music and Entertainment Industry Educators Association (MEIEA), member of the Writers Guild of America, west, and chapter founder of the Overseas Press Club of America.
Author David Baskerville received a Ph.D. in music from UCLA. His background included staff composer-conductor for NBC-Hollywood; arranger for Nelson Riddle, Paramount Pictures, and 20th Century Fox; television producer for BBC-London; conductor at Radio City Music Hall; trombonist with the Seattle Symphony, Los Angeles Philharmonic, and NBC-Hollywood orchestra; Executive Vice President of Ad-Staff, Inc.; producer of award-winning broadcast commercials; Executive Editor of Tor Music Publishing Company; and President of Sherwood Recording Studios, Los Angeles (subsequently operated by Warner Bros. Records).
He also served as a consultant to companies in the entertainment industry, such as Walt Disney Productions, and to research and marketing firms, such as Vidmar Communications, Los Angeles.
As an educator, Dr. Baskerville created and directed the music management program at the University of Colorado at Denver, where he became professor emeritus. He was a guest lecturer, consultant, or clinician at USC, UCLA, Chicago Musical College, Hartt School of Music, the Ohio State University, University of Miami, and Trebas Institute, Canada.
He was a featured speaker at national conventions of the Music Educators National Conference, College Music Society, National Association of Jazz Educators, and the National Association of Schools of Music.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Comprehensive book for pop/commercial music business
By LMarie
This is a very comprehensive book on the pop/commercial music business, with excellent information on copyright, broadcasting, and the recording industry. There is a lot of detailed information for those interested in songwriting, publishing, copyright, licensing, artist management, and recording issues. Written for those interested in music business in the US, there is also a large section on the music business outside of the US (covering topics like international copyright). I have used this book as a reference book for a music business & entrepreneurship course for students interested in classical and pop/hip-hop music careers or projects . Because this text is expensive, and my course is leaning more toward entrepreneurship in various musical genres, I didn't make it the class textbook. However, when I teach a Music Business course geared towards those interested in songwriting, publishing, and recording, I will likely use it as the course textbook.
2 of 3 people found the following review helpful.
The Best?
By Alex
The music business world covers a lot of ground, if you want to have any hopes of navigating that world you are going to need some help.
Enter Baskerville's text. This is your one stop shop for all things music business.
0 of 0 people found the following review helpful.
A good reference
By Tsaub
This book is a reference book. It contains a lot of the basic information one would need to know. However it does not go into the online world that much. Nor does it address alternate copyright methods. It strictly follows the hierarchy of the recording industry.
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