Kamis, 09 Juli 2015

>> Ebook Free Effective Crisis Communication: Moving From Crisis to Opportunity, by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger

Ebook Free Effective Crisis Communication: Moving From Crisis to Opportunity, by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger

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Effective Crisis Communication: Moving From Crisis to Opportunity, by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger

Effective Crisis Communication: Moving From Crisis to Opportunity, by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger



Effective Crisis Communication: Moving From Crisis to Opportunity, by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger

Ebook Free Effective Crisis Communication: Moving From Crisis to Opportunity, by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger

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Effective Crisis Communication: Moving From Crisis to Opportunity, by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger

In this fully updated Second Edition, three of today's most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides 15 in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, "What now?" and explains how organizations can and should emerge from crisis.

  • Sales Rank: #471788 in Books
  • Brand: Brand: SAGE Publications, Inc
  • Published on: 2010-11-03
  • Original language: English
  • Number of items: 1
  • Dimensions: .55" h x 6.07" w x 8.95" l, .81 pounds
  • Binding: Paperback
  • 264 pages
Features
  • Used Book in Good Condition

Review
“Effective Crisis Communication is a clear and well-developed skills based approach to crisis communication. The authors have done a superb job demonstrating the practicality of applying lessons learned in a variety of crisis incidents. It is must have for building a basic framework for approaching unexpected moments in organizational life.” (Tyler Spradley 2010-09-29)

“This is one of the most user friendly books on crisis communication. Students enjoy reading the cases and learn from the application tools provided in the chapters. The writing is generally clear and interesting.  A good balance exists between theory and practice.” (John R. Fisher 2010-09-29)

About the Author
Robert R. Ulmer is Professor and Chair of the Department of Speech Communication at the University of Arkansas at Little Rock. He also holds two secondary appointments in the College of Public Health at the University of Arkansas Medical Sciences. His teaching, research, and consulting interests focus on creating effective risk and crisis communication through renewal, growth, collaboration, and opportunity. He has served as a consultant working with a wide variety of public, private, governmental, and not-for-profit organizations on how to effectively prepare for and manage risk and crises effectively. He has published articles in Management Communication Quarterly; Communication Yearbook; The Journal of Business Ethics; Public Relations Review; the Journal of Organizational Change Management; the Journal of Applied Communication Research; the Handbook of Crisis Communication; The Handbook of Risk and Crisis Communication, The Encyclopedia of Public Relations; and The Handbook of Public Relations.

Timothy L. Sellnow is Professor of Risk and Crisis Communication in the Department of Communication at the University of Kentucky, Lexington, and currently serves as theme leader for the risk communication research team at the National Center for Food Protection and Defense, a Center of Excellence sponsored by the Department of Homeland Security. Sellnow’s primary research and teaching focus is on risk and crisis communication. Much of his recent research focuses on strategic communication for mitigating the impact of and maintaining resilience in response to potential terrorist attacks―particularly bioterrorism. His work on crisis, risk, and communication has appeared in the Handbook of Crisis and Risk Communication; International Encyclopedia of Communication; Communication Yearbook, Public Relations Review; Communication Studies; Journal of Business Ethics; and many others. Sellnow is the co-author of three books on crisis and risk communication and is the past editor of the Journal of Applied Communication Research.

Matthew W. Seeger is Professor and Chair of the Department of Communication at Wayne State University. His research interests concern crisis and risk communication, crisis response and agency coordination, health communication, the role of media in crisis, crisis and communication ethics, failure of complex systems, and post-crisis renewal. He has worked closely with the United States Centers for Disease Control and Prevention on communication and the anthrax attack and on communication and pandemic influenza preparedness. He is an affiliate of the National Center for Food Protection and Defense where he studies issues of food safety and recalls. His work has appeared in the Handbook of Crisis and Risk Communication, International Encyclopedia of Communication, Journal of Health Communication Research, Journal of Applied Communication Research, and the Journal of Organizational Change Management, among many others. Seeger is the author or co-author of five books on crisis and risk communication.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Excellent Introduction
By DrDanger
Effective Crisis Communication is the best introduction to crisis communication for readers of all types. This book has a strong foundation in theory without being overly academic. Additionally, many examples and case studies are offered to highlight and reinforce the material. A must read for anyone interested communication's role during organizational crises.

2 of 2 people found the following review helpful.
Well written and clear
By Momph
The authors have taken the time to craft a book that explains theoretical concepts through the careful application of case studies. This second edition is a great expansion from the first edition. Rather than tacking on a new chapter and printing a second edition, the authors took time to update and expand each chapter with new and more relevant information. There is also a more thorough consideration of theory, and a better explanation of the overlap between crisis communication and risk communication.

Do you get lost or bored with dry theoretical concepts? This book is perfect - they use case study examples to illustrate and explain every concept.

Do you need a firm theoretical foundation supported by substantial research? This book is perfect for you, too - every case and example is clearly tied back to the discourse of renewal theory that is the framework for the book.

I would recommend this book to anyone in any organization as a method for understanding effective crisis communication. Rather than "spin" or "image restoration," the authors focus on renewal through honest and open communication. This book is as beneficial for people outside of the realm of communication and academia as it is for the most extreme communication nerd (says a self-professed comm nerd). Kudos and well done, it has been extraordinarily helpful in my research.

2 of 2 people found the following review helpful.
excellent
By tennischamp
excellent book for those enrolled in a program, and will help you in researching and writing papers. A great reference book

See all 5 customer reviews...

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